Pinellas County Schools (PCS) and the Pinellas Education Foundation (PEF) announced an innovative partnership Thursday with TB12 and the TB12 Foundation to quarterback a health and wellness curriculum redesign.

TB12 is a Brady-led health and wellness company co-founded by longtime trainer and friend Alex Guerrero, and inspired by the renowned training methods of the seven-time Super Bowl Champion and five-time Super Bowl MVP. Following the announcement, Stacy Baier, CEO of the Pinellas Education Foundation, told the Catalyst that she is most excited about how the future Hall of Famer’s name recognition will help draw kids into the program.

“It’s like working with the Babe Ruth of my generation – that’s who he is to these kids,” said Baier. “Everyone wants to be like Tom Brady, and they can actually be a part of a program that was so life-changing for him.”

Baier noted that Brady frequently credits following the principles outlined in the TB12 curriculum for transforming him from an above-average athlete – famously chosen after six other quarterbacks in the 2000 NFL Draft – to one of the world’s best, even as he progresses through middle age. Despite beginning the 2022 season at 45 years old, his peers recently named the Tampa Bay Buccaneers quarterback as the top player in the league. Read more